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Full development Lifecycle

Mobilising one of Europe’s largest and most trusted sports betting platforms.

Announcing to customers that their safe, reliable and easy to use betting platform was going mobile proved a historic milestone for Betfair. All the more impressive having done so just weeks before a major global sporting event.

Betfair’s aggressive strategic roadmap called for a high degree of technical flexibility and responsiveness. In the midst of many unknowns and an evolving delivery plan, ITHR Consulting deployed an experienced team onsite to enable a close, high-energy collaboration with internal delivery teams.

The result? Not only was the committed scope delivered to shareholders within budget, but punters were able to enjoy their new high-quality and feature-rich mobile experience in time for the spectacle.