Mobilising one of Europe’s largest and most trusted sports betting platforms.
Announcing to customers that their safe, reliable and easy to use betting platform was going mobile proved a historic milestone for Betfair. All the more impressive having done so just weeks before a major global sporting event.
Betfair’s aggressive strategic roadmap called for a high degree of technical flexibility and responsiveness. In the midst of many unknowns and an evolving delivery plan, ITHR Consulting deployed an experienced team onsite to enable a close, high-energy collaboration with internal delivery teams.
The result? Not only was the committed scope delivered to shareholders within budget, but punters were able to enjoy their new high-quality and feature-rich mobile experience in time for the spectacle.